Unusual for the mid-90's, Madonna promoted this song on the Internet, with a 30-second sample of "Secret" and the cover image of the then-unreleased Bedtime Stories. She also left a message with the following words:
“ Hello, all you Cyberheads! Welcome to the 90's version of intimacy. You can hear me... You can even see me... But you can't touch me... do you recognize my voice?... It's Madonna. Often imitated, but never duplicated. Or, should I say, often irritated?
If you feel like it, you can download the sound file of my new single "Secret", from my new album, "Bedtime Stories", which comes out next month. I just shot the video in New York, and will be premiering an exclusive sample of it online. So check back soon. In the meantime, why don't you post me a message and let me know what you think of my new song. And by the way, don't believe any of those online imposters pretending to be me... ain't nothing like the real thing.